Vital Rebrand

Following the rollout of a new logo and packaging for Vital, a sub-brand of Freshpet, we set out to build a refreshed brand identity that would resonate with our target consumer: a highly active, health-conscious individual with a more elevated approach to wellness. The challenge of the rebrand was creating a distinct visual identity rooted in the Vital consumer profile, while maintaining a clear connection to the overarching Freshpet brand system.

Role: Art Direction, Graphic Design