pretty poison: Visual Identity

The redesign of Nessa Barrett’s pretty poison involved creating a cohesive visual system with distinctive design elements that reflect the artist’s unique identity and storytelling. This visual framework was applied across all assets, including a redesigned vinyl sleeve that more authentically reflected the essence of the album, as well as marketing materials optimized for streaming platforms and social media. The project ensured consistent brand expression throughout the album rollout, enhancing audience connection and reinforcing the artist’s presence.

Role: Creative Direction, Brand Identity, Graphic Design