Peach & Needle

In a culture optimized for speed, scale, and constant output, quality has become rare. This concept cafe was built as a response: a space where fewer things are done with intention and care. Centered around high-quality peach-based cuisine and a curated vinyl listening space, food and music are experienced with the same level of care at Peach and Needle.

Peach and Needle partnered up with the hit TV series The Summer I Turned Pretty, for the season finale watch party. For this event, I created an immersive, peach-themed fan experience. With shared demographics, strong social media promotion, and a nod to the show’s iconic “peach scene,” the event was built with a clear audience and purpose. [view here]

Role: Everything !!! (Creative Direction, Experience Design, Social Media)

The Peach Wax Club is the café’s exclusive merch line that has evolved beyond branding and into a lifestyle statement and status symbol.

Designed for those who resonate with Peach and Needle’s values and aesthetics, the merch has taken on a life of its own, quietly shaping perception and sparking an organic community around the brand.

Peach and Needle partnered with the fan-favorite romance TV series The Summer I Turned Pretty to host the official watch party for the season finale. The event was designed to give fans a dedicated space to gather, celebrate, and experience the final episode together in real time.

One of the most pivotal scenes in the series takes place at a roadside peach stand, where the two main love interests share a turning point in their relationship. Peaches are also the core of Peach and Needles’ brand identity, with peach-flavored drinks, pastries, and desserts forming the core of its menu. This shared symbol became the heart of the collaboration.

With a strong overlap between the cafe’s customer base and the show’s audience, the partnership seamlessly blends two worlds they already connect with. The goal of the event was to transform watching a TV finale into a fully immersive experience, featuring a special show-inspired menu, cinematic music and decor, and a space where fans could connect and celebrate together.

@peachandneedle tickets in link in bio

@peachandneedle catch our limited edition menu… only available during finale week!

@peachandneedle join us for the @tsitp series finale!