Meghan Trainor: “Dog Mom” Campaign

As part of our partnership with Meghan Trainor, I designed a variety of paid social assets highlighting Meghan’s favorite products and her testimonials. This campaign focused on elevating our product line through authentic storytelling and influencer alignment.

My design approach prioritized a balance between the Freshpet brand and Meghan’s personal brand, resulting in visually compelling creatives that resonated with her fanbase and our target audience alike. Each asset was crafted to incorporating dynamic layouts and product highlights to help drive strong engagement and conversion performance throughout the campaign.

Role: Graphic Design